Nike, Inc. is the world's largest supplier of athletic footwear and apparel, recognised globally by its iconic Swoosh logo and the enduring slogan "Just Do It." Founded in 1964 as Blue Ribbon Sports by University of Oregon track athlete Phil Knight and his coach, Bill Bowerman, the company was officially renamed Nike, Inc. in 1971, taking its name from the Greek goddess of victory.
Nike's success is built on a foundation of innovation, starting with Bowerman's creation of the "Waffle Sole" in the early 1970s. Key milestones include the introduction of the patented "Air" cushioning technology, the revolutionary signing of NBA rookie Michael Jordan in 1984, which launched the Air Jordan brand, and the debut of the "Just Do It"advertising campaign in 1988. Today, Nike owns major brands like Air Jordan and the subsidiary Converse, maintaining its status as a leading innovator in athletic technology and cultural marketing.
🌐 Nike's Official Website: Digital Commerce and Membership
The official global website is https://www.nike.com/.
E-commerce Hub: The site serves as the primary global e-commerce platform, offering the full range of Nike products, including shoes, clothing, accessories, and specialized gear for various sports (Running, Basketball, Training, etc.).
Nike By You: The platform features Nike By You (formerly Nike iD), allowing customers to customize footwear and apparel designs.
Nike Membership: The website promotes Nike Membership, which provides customers with benefits like free shipping on select orders, early access to new products (including coveted SNKRS app drops), birthday rewards, and personalized product recommendations.
🎬 Nike's YouTube Channel: Inspirational Storytelling
Nike maintains a powerful presence on YouTube, focusing heavily on brand storytelling, athlete endorsements, and its core message of inspiration.
Channel Name: Nike
Channel Handle: @nike
Subscribers: Over 2.2 million
The channel is known for its high-production value commercials and content that typically highlights:
Athlete Features: Motivational stories and spotlights on sponsored athletes like LeBron James, Eliud Kipchoge, and Serena Williams.
"Just Do It" Campaigns: Emotional and empowering advertisements that reinforce the brand's iconic slogan.
Product Innovation: Videos detailing the technology and design behind new releases like the Air Max line or new running shoes.
The channel is a key tool in maintaining Nike's image as a brand dedicated to expanding human potential.
The link to the official Nike YouTube channel is:
Here is a recent YouTube video from the official Nike channel that highlights their product innovations:
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