The service originally launched as Apple TV+ on November 1, 2019, and was recently rebranded to simply Apple TV in late 2025, removing the "+". It is a subscription-based streaming service owned by Apple, dedicated almost exclusively to original, high-quality, and ad-free content.
Unlike competitors like Netflix or Hulu that rely heavily on licensed content, Apple TV focuses on a smaller, curated library of films and series known as "Apple Originals."
Key Features and Content Strategy
Apple TV has built a strong reputation for producing "prestige" television and films, often featuring A-list talent and significant production budgets.
100% Apple Originals: The service offers hundreds of exclusive shows and movies that are not available anywhere else.
Ad-Free Experience: All content is commercial-free, a key differentiator from many competitors who have introduced cheaper, ad-supported tiers.
High Quality: Most content is available in high definition, including 4K and Dolby Atmos, at no extra cost.
Award-Winning Library: Apple TV became the first streaming service to win an Academy Award for Best Picture (CODA) and has netted multiple Primetime Emmy Awards for hits like Ted Lasso and Severance.
Live Sports: The service also includes Friday Night Baseball (MLB) and, starting in 2026, will stream Formula 1(in the U.S.) and Major League Soccer (MLS Season Pass is a separate subscription).
Acclaimed Apple Originals
The platform is known for its critically acclaimed content across all genres:
💲 Pricing and Access
The cost and trial offers can vary based on your location and existing Apple services:
Monthly Subscription: Typically costs $12.99 USD per month after a free 7-day trial (Note: Pricing is subject to change and varies regionally).
Free Trials: You often receive three months free if you purchase a qualifying new Apple device (iPhone, iPad, Mac, etc.).
Apple One Bundle: Apple TV is included in the Apple One subscription tiers, which bundle it with other services like Apple Music and iCloud storage.
Family Sharing: One subscription can be shared with up to five other family members.
Device Availability: Accessible on the Apple TV app across Apple devices, smart TVs (Samsung, LG, etc.), streaming sticks (Roku, Fire TV), gaming consoles, and via web browser at tv.apple.com
Official Website
Streaming Link: tv.apple.com
You can also find information about the service and the Apple TV app on the main Apple website:
Information Page: www.apple.com/apple-tv/
YouTube Channel
The official YouTube channel, which features trailers, behind-the-scenes content, and clips from Apple Originals, is:
Channel Name: Apple TV
Channel URL: Apple TV YouTube Channel Details
0 Comments